How do I use Google Trends to search for niche keywords?

Using Google Trends to search for niche keywords is a valuable strategy for understanding search interest and identifying trending topics within your niche. Here’s a step-by-step guide for beginners:

1. Access Google Trends

Visit the Google Trends website ( in your web browser.

2. Explore Trending Topics

On the Google Trends homepage, you’ll see a list of trending topics and searches. Explore these topics to get a sense of what’s currently popular and trending on the internet.

3. Enter Your Keyword or Topic

In the search bar at the top of the page, enter a keyword or topic related to your niche that you want to explore. For example, if your niche is “fitness,” you could enter keywords like “workout routines,” “healthy recipes,” or “weight loss tips.”

4. Filter by Location and Timeframe

  • Use the filters on the left side of the page to narrow down your results by location, timeframe, category and type of search (web search, image search, news search, etc.).
  • Choose the location(s) that are most relevant to your target audience and select a timeframe to analyze search trends over a specific period.

5. Explore Search Interest Over Time

  • Google Trends displays a graph showing the search interest for your chosen keyword or topic over time. You can see how search interest has fluctuated over the selected timeframe.
  • Pay attention to peaks and valleys in the graph, as these indicate spikes in search interest related to specific events, seasons or trends.

6. Discover Related Topics and Queries

  • Scroll down to the “Related topics” and “Related queries” sections below the search interest graph. These sections provide insights into other topics and queries that are closely associated with your keyword or topic.
  • Explore these related topics and queries to uncover additional keywords and trends within your niche that you may not have considered.

7. Compare Multiple Keywords

  • Use the “Compare” feature to compare the search interest for multiple keywords or topics simultaneously.
  • Enter additional keywords or topics separated by commas in the search bar to see how their search interest trends compare to each other.

8. Refine Your Keyword Strategy

  • Based on the insights gathered from Google Trends, refine your keyword strategy by identifying high-interest topics, seasonal trends and emerging trends within your niche.
  • Focus on keywords and topics that are relevant to your audience and align with your content goals and objectives.

9. Monitor Trends Over Time

  • Return to Google Trends periodically to monitor changes in search interest and identify new opportunities for content creation and optimization.
  • Stay informed about trending topics and search queries within your niche to keep your content relevant and engaging for your audience.

By following these steps and leveraging the insights provided by Google Trends, you can effectively search for niche keywords and stay ahead of trends within your niche.

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Antje Rau

Hi, I'm Antje Rau, the owner of AR Profits Inernational. I've worked as an Online Marketer since 2015. After I had finished my studies at the Humboldt-University Berlin, I worked many years in international inside sales before I decided to find my own online business and to become independent. Follow me on my way to great online success and financial freedom.

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